Singapore Launches Campaign to Reduce Children’s Screen Time
Prime Minister Lawrence Wong unveiled the "Screen Smart From The Start" campaign, designed to guide parents in managing their children’s digital activities, according to a statement from his office.
During the launch, Wong emphasized that the government will provide resources to help parents instill positive digital habits from an early age. Families can now access the "Be Screen Smart" portal, which offers tailored advice for three age groups: 0–6, 7–12, and 13–18.
The portal provides guidance on curating safe content, shielding children from harmful material online, and establishing clear family rules for device use. Wong noted that while parents in the past worried about comics, television, and video games, today’s challenges are “more intense” due to addictive features, harmful content, and toxic online interactions.
He suggested practical steps such as avoiding phone use during family meals and keeping phones out of bedrooms, where parents cannot monitor late-night usage.
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